Copywriter Job at ALOHA Collection, Encinitas, CA

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  • ALOHA Collection
  • Encinitas, CA

Job Description

ALOHA Collection is a fast growing lifestyle brand that was born out of a love of travel, adventure and the ocean. This California based brand with Hawaiian roots located in Encinitas, CA focuses on travel accessories. Travel is our inspiration, the beach is our home. OVERVIEW: With a digital-first approach the Copywriter will craft engaging, persuasive copy for email campaigns, product descriptions, and seasonal promotions, with a focus on driving sales. They will collaborate with design and marketing to ensure brand consistency and optimize messaging based on performance data. The ideal candidate will embody the brand's fun, energetic spirit, bringing this to life through every word.

WHAT YOU'LL DO

Develop and maintain a consistent brand voice across all marketing materials, ensuring alignment with the overall brand strategy and values. Write engaging and persuasive copy for email marketing campaigns, including all SL/PT/SMS/Web supporting copy for seasonal calendar, product launches, and customer engagement emails. Create clear, persuasive, and SEO-optimized product descriptions for e-commerce platforms and marketing materials, highlighting features and benefits that resonate with the target audience. Collaborate with the digital teams to write copy for blogs, and website content that supports ongoing campaigns and engages our audience. Work closely with the design and marketing teams to ensure copy and visuals align and create a cohesive, compelling narrative for each campaign. Conduct research on industry trends, consumer behavior, and competitor messaging to inform copy strategy and ensure relevance and impact in all written materials. Review and edit copy for grammar, spelling, tone, and style, ensuring all materials are polished and adhere to brand guidelines. Analyze the performance of email campaigns and seasonal promotions, using insights to refine messaging for future initiatives and improve engagement rates. EXPERIENCE WE'RE LOOKING FOR 5+ years of experience in copywriting Strong understanding of the eCommerce and digital landscape Managing multiple projects in fast-paced environments Experienced in writing supportive copy across all platforms Excellent written and verbal communication skills Proficient in Google Meets, email, and Slack communication Strong organizational, planning, and problem-solving abilities WHAT YOU'LL BRING TO THE TABLE Able to give and receive constructive feedback Team player with a collaborative approach Able to stay focused and productive while working remotely Confidently handles confidential information with discretion Adaptable to changing environments and high-stress situations Friendly, approachable, and solution-oriented Knowledgeable of Hawaiian language and culture a plus WHAT WE OFFER From the start, our founders, Heather and Rachael, envisioned a company culture that was both dynamic and intentional. Today, ALOHA Collection proudly upholds those same values. Every member of Team ALOHA, from the director level and beyond, receives opportunities for personal and professional growth, alongside education about Hawaiian culture and the company's origins. We believe in putting family first, which is why we offer flexible work-from-home options and provide understanding when life's unexpected moments arise. And if you haven't heard, we LOVE working together! Benefits 401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Professional development assistance Vision insurance Schedule Weekdays Hybrid Pay $65,000 - $75,000 We look forward to reviewing your application. MAHALO! ALOHA Collection

Job Tags

Seasonal work, Remote job, Work from home, Flexible hours, Weekday work,

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